RETAIL DISPLAYS 101
We have strong and intimate relationships with big-name brands and many major retailers. We are an approved supplier for major retailers and understand their processes, procedures, and specifications. We will work together with you and your retailer to ensure specifications and timelines will be met.
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Club Pallet
Costco, Sams Club and BJs are the major Club store operators in North America
Trap Card/Club Card/Blister Cards
We often use a trap card in Club Store applications.
Advatanges:
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Marketing billboard - because the extra size of the card
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Reduces theft - the product is sealed In this large card
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allows the customer to see the product through the plastic
End Cap
Every Retailer has valuable space at the end of each aisle. These feature space are highly coveted.
Full Pallet Display
A full pallet display (40 x 48) is an easy way for a Retailer to get a lot of product into the store with minimal labor. We design, print, manufacture and assemble these displays so they get to a store preloaded and ready for a customer to buy product. Walmart loves full pallet displays.
Half Pallets
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SIDEKICK & POWERWINGS
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FLOOR STANDS
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ALL THE MAJOR RETAILERS AND HOW WE WORK
How We work
From that first connection with the buyer, through the PO, and into store, we are with you every step of the way. Our process is the baseline for providing you with success. Our project managers work with you and key stakeholders to define the project scope, budget, and timelines. They monitor and control risk and communicate and facilitate the End-to-End Project Plan. Our projects start with Concept and Design through production and can include packout, logistics, and data management.
We serve as your ambassador for the retailer, and we do everything to ensure you will receive what you intended. We have a great understanding of how to navigate each retailer and we work closely with the buying teams, planners, and logistics departments.
Buyers
Success in retail starts with the buyer. Retail buyers are responsible for what brands and items are available in-store. Berkley has relationships with many buyers and buying teams and is familiar with how to work with them efficiently. This allows for smooth and open communication between brands, retailers, and Berkley.
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Display Style Guides
Each retailer has its own distinctive requirements for POP displays as laid out in their Display Style Guide. These guides provide the requirements for every aspect of different display types and styles allowed including specifications such as dimensions. At Berkley, we have extensive experience designing for retailers and will work with you to create designs specific to each retailer.
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Promotional Calendar
Retailers work with a promotional calendar; a yearly guide that shows campaigns a retailer will be performing in-store. These yearly guides vary and are unique to their retailer. Gaining an understanding of how a retailer lays out its promotional activities, can better prepare for planning your promotional in-store calendar.